< About Me />
Tony De Melim
Most SEOs cannot read server logs or diagnose a DOM render. Most developers do not understand search intent or keyword mapping.
That disconnect costs online businesses millions in uncaptured revenue. I operate exactly in that gap.
I write HTML5, CSS3, PHP, MySQL, and JavaScript. When a front-end framework blocks Googlebot, I do not wait in a developer queue. I write the solution and deploy it.
My strategy is grounded in raw extraction data from Ahrefs, Semrush, Screaming Frog, and Search Console. I execute granular SEO auditing, aggressive backlink building, and structural content optimisation.
< Experience />
SEO Specialist / Team Lead
Led the SEO team for Hollywoodbets Mozambique, Hollywoodbets Affiliates, and Lucky Fish Affiliates, managing high-stakes organic growth in the iGaming sector. Developed and implemented technical roadmaps to optimize site health and crawl efficiency across international domains.
Owner, SEO & Web Developer
Provided end-to-end SEO planning and technical strategies for a diverse portfolio of clients, focusing on service-based businesses and startups. Performed deep-dive SEO auditing and competitor research to maintain market dominance. Managed Google Ads campaigns and digital asset development.
Search Engine Optimiser
Conducted intensive keyword and competitor research to identify high-ROI opportunities. Executed technical SEO audits and on-page optimizations for local and regional clients.
< Qualifications />
Diploma in Marketing
IMM Graduate School
Higher Certificate in New Media Development
CityVarsity
< Professional Courses />
On-page and Technical SEO Test
Semrush
Rank Tracking Test
Semrush
Competitive Analysis and Keyword Research Test
Semrush
SEMrush SEO Toolkit Exam
Semrush
Google Analytics Course
Udemy HTML & CSS Course
Udemy
Udemy SEO Course
Udemy